Amazon needed a clear, high-quality internal video to introduce one of their corporate programs. The goal was to simplify a complex topic into a fast-paced explainer that could be shared across teams without overwhelming the viewer, all while meeting Amazon’s high production standards.

The target audience was Amazon employees across departments, from leadership to team leads, who needed a fast, no-fluff explanation of the program. With limited time and attention, the video had to deliver clarity quickly, without sacrificing professionalism.

We kept the style crisp and clean, following Amazon’s brand guidelines closely. Animations were used to support clarity, not distract. A mix of branded UI, bold typography, and smooth transitions made the message easy to follow while staying visually aligned with Amazon’s internal content ecosystem.

The video was delivered on time and adopted by multiple internal teams. It helped streamline onboarding, reduce repetitive explanations, and standardize how the program was communicated. Most importantly, it turned a traditionally dry internal update into something clear, visual, and easy to digest.