Project Goals
The goal of this 2D explainer video was to clearly and concisely communicate the core benefits of using the Subzero device, what’s included in the package, and how it supports spa owners and wellness professionals in growing their businesses. It simplifies technical details and presents the product in a visually engaging way that educates while building trust with potential buyers.
Target Audience
The video was built to speak directly to spa owners, beauty salons, and wellness centers looking to grow their business with high-ROI treatments. Most were unfamiliar with outdated equipment, poor client results, and little to no marketing know-how. Our messaging focused on making the benefits of the Subzero device clear and desirable, reducing objections and making it easier for the sales team to close.
Design Direction
We used a clean, modern 2D animation style to bring structure and clarity to the message, while keeping the visuals sleek and professional. Real-world product visuals were recreated in animated form, and a professional voiceover guided viewers through the benefits and components of the Subzero device step-by-step.
Outcome
The explainer became a central asset in the sales process, helping prospects quickly understand the device, its key benefits, and why it stands out from other options on the market. It made complex info simple, engaging, and easy to share, turning cold leads into warm, educated prospects.